Optimize Your Site So Your Customers Can Find You!
Search engine optimization (SEO) is a critical part of any Internet Marketing strategy. We use a variety of SEO techniques to create, submit and fine-tune top-ranking search engine listings for your web site.
Organic Search Engine Listings
"Organic" listings are those listings on the search engines that are not paid for by advertisers; i.e., they are the free listings that are ranked by search engines (Google, Yahoo, MSN and others).
Yes, I said "free." That's why it's so important that organic SEO be a part of any marketing program!
To achieve top organic search engine rankings requires search engine-friendly web site design, keyword-rich yet compelling copy, and tracking to help identify those keywords site visitors use that convert into leads or sales.
At Tapper Web Consulting & Marketing, we've been quite successful in achieving top 10 and top 20 organic search engine rankings for a variety of clients. Want proof of our organic search engine optimization results? Click here!
It takes time (3 to 6 months!) for new sites to get ranked for organic listings, which is out of our control. That's why pay-per-click SEO is another valuable tool, since PPC offers immediate exposure:
Pay-per-click, also known as sponsored listings, is another search engine optimization technique to drive quality traffic. If you surf on Google, Yahoo, MSN and other major search engines, you'll see pay-per-click links at the very top and/or far right-hand side of each search page.
As the name implies, pay-per-click marketing is a bid-based strategy where you pay for each time someone clicks on your sponsored link. However, it's important to realize that every click doesn't necessarily generate a lead that results in a sale, which means that your cost per acquisition can get quite expensive.
We understand that, and will work with you to determine a budget to help maximize your return on investment (ROI). For example, we may need to use PPC marketing when your site is new, to give the search engines time to spider your site for organic listings. Then, we can scale back PPC, or use the funds for other marketing activities.
Successful SEO also involves other techniques, including links, articles, blogs, social networking, press releases, and other methodologies.
To discuss your search engine optimization needs, please contact us today for a no-obligation discussion and estimate!
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