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Have a clear
vision of what you want to do and work towards providing valuable information. |
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Give people a
reason to visit your site. You can do this by offering information not available
anywhere else in a unique and entertaining format. |
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Update and change
your content frequently. One expert asserts, "Three hits with no changes and
you've lost them forever." |
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Make your site
interactive. You are dealing with a powerful resource for ideas and innovation.
Tap in to it! Schedule forums and chat areas. Solicit ideas and responses from viewers
through e-mail and interactive forms. Have contests for the best ideas and innovations for
your product line. |
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Accommodate all
levels of technology to reach the widest viewing audience. Modem speeds and web
browsers vary greatly, so accommodate the greatest possible viewing audience, use
alternate styles. Test your site to be sure it looks the way you planned it. |
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Use
graphics, but keep them small. Graphics are a great way to spice up your web
page, but online consumers have a low tolerance for staring at an hourglass waiting for
graphics to materialize. |
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Consider
international implications when offering awards and incentives or stipulating
shipping charges. The internet is accessible world wide, so you need to consider cost
implications, and legal restrictions in dealing with customers overseas. |
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Courtesy of David Othus |