That's where Tapper Web Consulting excels. We take a three-pronged approach to every project:
Break Through Web Clutter with Synergistic Marketing Communications and Advertising Savvy It's a war out there...the battle for "mind share."
How can you get your best prospects to remember and purchase your brand over your competitors'? How do you get your message through the daily bombardment of everyone else's advertising messages?
Persuasive marketing communications is the key.
Sound Strategic Overview
Through careful analysis, we review your current marketing efforts from all
aspects, including its strengths and weaknesses. We also analyze what your
competition is doing.
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It may take some upfront time and planning, but it's well worth it. And we're pretty darn good at it, too! |
Synergistic Media Planning
Where budget permits,
it's best to use at least two or more types of media to convey your message within a given
period of time.
Why? Because you have a better chance at reaching your target prospects, as well as
reinforcing the same message through different channels of communications.
For example, an Internet message to a particular group of people may be followed up by a
telephone call by one of your sales representatives. Or, a newspaper ad may precede a
targeted direct mail piece. And so on.
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That's the power of synergy...where the sum total is greater than its parts. Synergy also offers the proverbial "bigger bang for the marketing buck." And we treat your marketing budget as if it were our own money. |
Superb Creative
Execution
Here's a two-part quiz
for you:
(a) How many times have you seen an ad or even a web site and said to yourself, "Huh?
What was that all about?"
(b) How many times have you said to someone, "Wow, did you see that great ad about a
such-and-such product"? But how many times could you remember the correct brand name
being advertised?
That's the problem when the creative execution overwhelms the message. Good creative
must not only look good, but it's got to do what it's supposed to: effectively
generate sales, leads or other established objectives. Otherwise, you're
wasting your money.
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Tapper Web Consulting's approach to all marketing communications is to get the right message to the right target at the right time. |
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