Site with Marketing and Advertising Potential In Mind
Okay, so you want to
have a web site.
You've made it this far,
now ask yourself these questions:
Why do I
really want a web site?
What's it going to look like?
How creative or "fancy-schmancy" should it be?
Answering these questions play a
critical role in the final web site design and development.
do I want a web site?
This is where sound strategic and
marketing planning comes in. When you identify the true mission and purpose of
your site, especially as it relates to all other aspects of your business, you're on your
way to success.
Get to the point quickly! Keep in mind
that those who visit your site will not spend much time browsing through your site trying
to figure out what you're saying.
A few other points to
||Whether for business or
personal reasons, your site needs to be of interest to others. Otherwise, your
visitors won't stay long and they won't come back!
||Think about how your site will
complement all other marketing, sales and advertising programs once it's online.
||Be sure that what you
promise about your site at least meets, if not exceeds, your visitors' expectations. Don't
promise anything you can't deliver!
What should it look
That's the wonderment and excitement of the Web: there are so many ways to design and
Think about the image you want to portray. Also think about
the tone of the copy: should it be straightforward, whimsical, business formal, or
sarcastic, to name a few? Just be sure there's one image, tone and look throughout
the entire site, so your visitors will get to "know" you.
Also important is ease of navigation:
how easy is it for your visitors to move from one page to the next, or get back to the
To see how we addressed these issues
for other clients, take a look at our client portfolio.
Should It Be?
Don't succumb to the great temptation of adding lots of fancy fonts, graphics, animation
and sound to your site -- not only will they slow downloading time, they may make your
Always bear in mind that content is of
utmost importance, followed by the look and tone of the site.
There are several common sense do's and don'ts about web design that
should be followed.
Once your site is
online, it's time to get people to visit your site or, in marketing terminology, generate traffic.
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