optimization (SEO) is a critical part of any Internet Marketing
strategy. We use a variety of SEO techniques to create, submit and
fine-tune top-ranking search engine listings for your web site.
Organic Search Engine Listings
"Organic" listings are those listings on the
search engines that are not paid for by advertisers; i.e., they are the
free listings that are ranked by search engines (Google, Yahoo, MSN and
Yes, I said "free." That's why it's so
important that organic SEO be a part of any marketing program!
To achieve top organic search engine rankings
requires search engine-friendly web site design,
keyword-rich yet compelling copy, and tracking to help identify those
keywords site visitors use that convert into leads or sales.
At Tapper Web
Consulting & Marketing, we've been quite successful in achieving top 10
and top 20 organic search engine rankings for a variety of clients.
proof of our organic search engine optimization results? Click here!
It takes time (3
to 6 months!) for new sites to get ranked for organic listings, which is
out of our control. That's why pay-per-click SEO is another
valuable tool, since PPC offers immediate exposure:
Pay-Per-Click ("PPC") Listings
Pay-per-click, also known as sponsored listings,
is another search engine optimization technique to drive quality
traffic. If you surf on Google, Yahoo, MSN and other major search
engines, you'll see pay-per-click links at the very top and/or far
right-hand side of each search page.
As the name implies, pay-per-click marketing is
a bid-based strategy where you pay for each time someone clicks on your
sponsored link. However, it's important to realize that every
click doesn't necessarily generate a lead that results in a sale, which
means that your cost per acquisition can get quite expensive.
We understand that, and will work with you to
determine a budget to help maximize your return on investment (ROI). For
example, we may need to use PPC marketing when your site is new, to give
the search engines time to spider your site for organic listings. Then,
we can scale back PPC, or use the funds for other marketing activities.
Additional SEO Strategies
Successful SEO also involves other techniques,
including links, articles, blogs, social networking, press releases, and
To discuss your search engine optimization
needs, please contact us today for a
no-obligation discussion and estimate!
| Home | Web Design | Marketing Workshop
| Additional Services | Portfolio | Contact Us |