Strong Foundation for Integrated Marketing Success
Marketing success is like
putting together a jigsaw puzzle: assemble many pieces to ultimately provide a compelling
and cohesive course of action.
At Tapper Web Consulting, we take a
strategic approach to your business, to help identify your opportunities as well as
minimize potential downside risks.
What's involved in strategic planning?
Strategic Plan vs. Marketing
A strategic plan provides a "holistic" roadmap for your business, encompassing
every aspect that is involved in getting your product from concept to the end user.
A key piece of your strategic plan is
the marketing plan, which
details the process of generating awareness and usage of your product. Marketing
defines the "positioning" of your product; i.e., how your product should be
perceived in the eyes of your prospects and customers vs. competitive products.
In addition to such marketing
communications activities as advertising and direct mail, marketing may encompass product
development, package design, product name, pricing, sponsorships, co-op plans, logo's,
couponing, sales promotion, channel support, and more.
As part of the marketing planning process, Tapper Marketing goes beyond the obvious to
uncover the answers to these questions and more:
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